Books Read
When the first edition of Herbert Gardner's The Advertising Agency Business was published (I read the third), it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to:Start an agency Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients Evaluate an agency Structure ownership Manage, develop, and evaluate personnel Develop mutually beneficial relationships with clients and suppliers Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentationsDrawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.
Open source intelligence (OSINT) is an intelligence discipline involving the search, selection and collection of intelligence information from publicly available sources, as well as its analysis and systematisation. The collection of information about a person or organisation from open sources and its subsequent analysis. We publish 3 key documents for the study of OSINT:1. ERIM and CuSens Guide on Fact-checking and OSINT (EU Funding Publication) Download link https://drive.google.com/file/d/1FPlsjfuYknqmrbZWTgQA8rl9_HpciD5x/view?usp=sharing2. IPRE and IWPR Investigation Guide for Big Corruption (Soros Foundation Funding Publication)Download link https://fbi.md/datas/users/1-ghid-investigatii-independente-ale-cazurilor-de-mare-coruptie.pdf3. Rise Moldova Investigation Guide (Soros Foundation Funding Publication)Download link https://drive.google.com/file/d/1LcBPGDQlfYMjXv2jbZnb1iL50-mBnBB2/view?usp=sharing
In her celebrated seminar, The Art of Perception, art historian Amy Herman has trained experts from many fields to perceive and communicate better. By showing people how to look closely at images, she helps them hone their “visual intelligence,” a set of skills we all possess but few of us know how to use effectively. She has spent more than a decade teaching doctors to observe patients instead of their charts, helping police officers separate facts from opinions when investigating a crime, and training professionals from the FBI, the State Department, Fortune 500 companies, and the military to recognize the most pertinent and useful information. Her lessons highlight far more than the physical objects you may be missing; they teach you how to recognize the talents, opportunities, and dangers that surround you every day.